Matt Booth founded Room101 in 2009 after leaving the Marine Corps, building it simultaneously as a heavy silver jewelry brand in Los Angeles and a cigar company, an unusual combination that turned out to be a coherent identity statement. The Anniversary series started at the 10th year and has run nearly every year since, with each release carrying a new blend rather than revisiting the same one. The logic is deliberate: each cigar is meant to reflect where the brand is at that specific moment rather than where it has been. The 17th Anniversary skips the 16th, which was marked instead by a limited humidor rather than a new blend, making this the first new Anniversary cigar since 2024. A Nicaraguan puro blended once again by A.J. Fernandez. Single size, 6x52 Toro, in 20-count boxes. Limited production. Medium to full in body. Made at Tabacalera A.J. Fernandez in Estelí, Nicaragua.

The Punch brand has used Mr. Punch as its mascot since 1840, when a German tobacco trader named Don Jaime Partagas Ravelo launched the brand in Cuba and borrowed the image from the Punch and Judy puppet shows then popular across Europe. The character himself dates to Renaissance Italy. It took until 2026 for the brand to give him his own cigar. Most Punch cigars are made in Honduras, which makes Mr. Punch by Punch a notable departure: the blend is fully Nicaraguan in construction and production. An Ecuadorian Sumatra wrapper over a Jalapa Seco binder, with Nicaraguan filler throughout. Three sizes, including The Big Slapper at 7x70, the largest cigar Punch has ever released. All sizes in 20-count boxes. Medium in body. Made at STG Estelí in Nicaragua.

José Pepin Garcia created the My Father brand as a tribute to his son Jaime, who blended the original line. Pepin then went a generation further back, honoring his own father with Le Bijou 1922, the year his father was born. Bijou is French for jewel, and the name carries the weight of that sentiment through a cigar that Cigar Aficionado named the number one cigar in the world in 2015, rating it 97 points. The blend is a Nicaraguan puro from wrapper to filler, all grown on Garcia family farms in Estelí. The wrapper is a dark, naturally oily Nicaraguan Habano Oscuro leaf, over Nicaraguan binder and long-leaf filler. Five sizes, each box pressed. Full in body. Made at My Father Cigars factory in Estelí, Nicaragua.